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Ann Summers has built a hugely successful brand in its niche market. When they wanted to move into the high street, they asked MHG to move their brand identity into the mainstream retail sector. The task included brand design and applications to shop environments, marketing collateral and stationery.

We refreshed the existing Ann Summers brand and created an award-winning new sub-brand, Soho, to showcase the company’s couture range. Our design was praised for accurately capturing the sexy modern and accessible appeal of this coming super-brand.

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