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Client: Ariel Project: Tennis Ace
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Wimbledon sponsors Proctor & Gamble wanted to create an impactful logotype for use in their ‘Ariel Find an English Tennis Ace’ campaign in the run up to the Wimbledon 2003 Championships. MHG created a strong logotype incorporating both the Ariel brand and the iconic green Wimbledon identity. Major celebrities embraced the promotion and the client’s brand achieved maximum exposure.
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